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Welcome to course: AI Digital Marketing: Master SEO, Ads & Sales

In the rapidly evolving world of digital marketing, relying on traditional methods is no longer enough to stay competitive. The most effective marketers are now leveraging the power of Artificial Intelligence (AI) to optimize campaigns, personalize content, and drive unprecedented results. This course is your comprehensive guide to mastering AI-powered digital marketing and transforming your professional skills. We’ll go beyond theory to provide hands-on, practical strategies you can implement immediately.

This course starts with the Foundations of AI-Powered Digital Marketing, where you'll understand the core concepts of AI and its role in modern marketing. You'll learn to use tools like ChatGPT to conduct in-depth audience and competitor analysis, giving you a strategic advantage from day one. You'll then dive into AI-Driven SEO & Content Marketing, where we’ll show you how to move past basic keyword research. Using AI, you'll discover hidden keyword opportunities, generate high-performance content briefs, and craft compelling blog posts, website copy, and ad copy. We'll also cover AI's role in technical SEO and website optimization to boost your site's visibility.

Next, you'll master Google Ads (PPC) & SEM with AI Automation. We’ll cover how Google’s built-in AI fundamentally drives modern PPC, and you'll learn to set up conversion tracking, create hyper-targeted audiences, and optimize ad creatives using AI tools. You'll become proficient in Smart Bidding and budget optimization to ensure you're maximizing your return on investment. The course also includes a deep dive into AI in Email Marketing & Automation, where you'll learn to build smart email lists, segment audiences, and generate hyper-personalized email content and automation workflows that convert.

Finally, we'll cover AI for Digital Marketing Analytics & Performance, teaching you how to use AI-powered insights to measure performance, predict customer behavior, and generate automated reports. By the end of this course, you will have the practical skills to design, execute, and optimize AI-driven digital marketing campaigns across key channels.

You will master the use of AI tools to:

Generate high-ranking content and compelling ad copy
Optimize PPC campaigns with Google’s Smart Bidding
Analyze complex data and predict customer behavior
Automate email marketing workflows and personalize content
Conduct advanced keyword research and competitive analysis

This course is different because it focuses on a hands-on, step-by-step approach. You won't just learn about AI; you'll learn how to use specific, real-world tools to get tangible results. You will not only understand AI but also apply it to drive real sales and measurable ROI. Whether you're a student building a portfolio, an entrepreneur trying to grow your business, or a marketer aiming to stay ahead of the curve, this course is your roadmap to success in the AI-powered digital landscape.

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 217 countries and has been chosen by more than 860 000 students.

Course Author:

Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses to a wide range of students from undergraduate level to business professionals and executives. Currently, as Head of the School of Business and Management at MTF, she leads the Product Development academic domain. At EIMT, where she also supervises doctoral students, Ms. Amoroso offers advanced instruction in research design and methodologies. Furthermore, she serves as a Research Consultant.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

Course Full Description:

Are you ready to elevate your digital marketing skills and leave the competition behind? In fast-paced digital landscape, mastering traditional marketing tactics is no longer enough. The future of marketing is here, and it's powered by Artificial Intelligence. This comprehensive, hands-on course is your blueprint for harnessing the power of AI to drive exceptional results in SEO, content marketing, Google Ads, and beyond.

If you're a marketer looking to future-proof your career, an entrepreneur aiming to scale your business, or a student eager to build a standout portfolio, you are in the right place. We move beyond the hype and theory to give you practical, step-by-step guidance on using real-world AI tools to create high-impact campaigns that deliver measurable ROI.

Master the Most In-Demand AI Marketing Skills and Transform Your Career

This isn't just another course about AI; it's a practical workshop where you'll learn by doing. Together, we will explore and master:

AI-Powered SEO & Content Creation: Move past basic keyword lists. You'll learn to use AI to uncover hidden, high-intent keywords and generate content that ranks. We'll build powerful content briefs, craft compelling blog posts, and write website copy that converts—all with the help of AI.
Next-Level Google Ads (PPC) Automation: Discover how AI is at the core of modern PPC. You will master Google's Smart Bidding strategies, build hyper-targeted audiences, and use AI to create ad copy and creatives that resonate with your ideal customers, maximizing your ad spend for optimal returns.
Intelligent Email Marketing & Automation: Learn to build and segment email lists with precision. We will use AI to write hyper-personalized emails that boost engagement and design automated workflows that nurture leads and drive sales, turning your email list into a powerful revenue-generating asset.
Advanced Audience & Competitor Analysis: Gain an unbeatable strategic advantage by using AI tools like ChatGPT to perform in-depth analyses of your target audience and competitors. Understand their pain points, motivations, and strategies to position your brand for success.
Data-Driven Insights with Predictive Analytics: Go beyond standard KPIs. You will learn to use AI to analyze complex marketing data, predict future customer behavior, and generate automated reports that provide actionable insights for continuous campaign optimization.

Throughout this course, my focus is on real-world application. You’ll work alongside me, using the latest AI tools to build and optimize campaigns. By the end of our journey, you won't just know about AI in digital marketing—you'll be confident in using it to drive tangible business growth.

This course is continuously updated to reflect the latest advancements in AI and digital marketing, ensuring you're always learning the most current and effective strategies.

Ready to become a leader in the new era of marketing?

Enroll now and let's start building your AI-powered marketing machine together!